We generate ideas
We visualise concepts
To make impact, to stir the mind

Introduction:

We are pleased to work with Bvlgari, the global luxury brand, in promoting their Lvcea watches on social media. Inspired by Kōki, the daughter of iconic Takuya Kimura, being the ambassador of Bvlgari and the meaning of Lvcea in Latin – “light”, we themed the campaign as “be your own light”. Three stars’ second generations, Ashley Lam, Irisa Wong and Lesley Chiang, were engaged to share their unique charms and sparks. Their consciousness of being independent, their passion and effort for their interest were featured in form of short videos and posts on social media. It was a great experience for our team to curate the entire campaign for Bvlgari – from developing and visualising ideas, arranging shooting venue and manpower, post-production, to strategising media plan and implementation of the campaign on various platforms.