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Abbott HMO Similac CGI Animation

CGI Direction | Animation 

Introduction:

Great thanks to our client Abbott and the advertising agency for giving us a chance to try something bold. We produced a fully CGI (computer-generated imagery) commercial video for Abbott’s Similac milk powder. With the support from our professional technical partners, we have overcome the challenge arisen from the fast and vibrant pace of this video. The product is successfully presented in diverse camera shots with a wide variety of lighting effects. Even the motion of fluid was executed with great finesse.

Final Video:

Credit:

Client : Abbott

Agency : Metta

Director : Kalun@Stir , Lewis@Wewah

CG animation : Wewah

Compositing : Stir & Wewah 

Editing  : Stir

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